COVID-19 Preparedness & Response
PR & Media
Lacy has done dozens of interviews, quotes, and sound bytes since March 2020.
Here are just a couple:
Documented Preparedness Plan
Collaborated with all Palm Beach County Department of Airports leaders to integrate all critical information into the detailed, public-facing Plan.
Expediently created and published the document, launched social media campaign, and utilized local PR contacts to integrate the media to increase reach.
Click here to view the PBI Pandemic Preparedness & Response Plan.
Campaigns
Campaigns and messaging evolved, however, safety and convenience remained at the forefront of all messaging.
Organic COVID-19 campaign posts on social media continue to average 5%-8% engagement. *According to Social Insider, the average Facebook post engagement rate is 0.27%.
COVID-19 Campaign Sample Creative:
